14 DAY TRIAL // Samsung is by far the leader in terms of foldables, and new data published by TrendForce reveals that the company currently has a market share of nearly 90 percent.
This means that 9 in 10 foldables that will find a new owner in the fourth quarter of the year come from Samsung, once again confirming that the South Korean company is the clear pioneer of this product category.
Currently the world’s number one phone maker but expected to drop to the second place in the fourth quarter, Samsung will continue the foldable push next year when its market share could remain at record levels.
“Regarding the performances of the major smartphone brands in 3Q22, Samsung posted around 64.2 million units in device production, showing a QoQ increase of just 3.9%. This was the result of the brand scaling back production since 2Q22 and maintaining a conservative outlook on the future market situation. Due to persistent inventory pressure, Samsung is expected to again post a QoQ decline for 4Q22,” TrendForce notes.
“In the aspect of product development, Samsung has been the leader in foldable smartphones. This year, the global market share of foldable smartphones is estimated to reach 1.1%; and within this segment, Samsung is expected to hold a market share of almost 90%. As for 2023, the global market share of foldable smartphones is forecasted to climb to 1.5%, and Samsung is forecasted to retain a market share of almost 80% in the segment.”
Samsung’s next big release is the Galaxy S23, which according to people familiar with the matter could see the daylight either in January or in February. However, the company clearly wants the device to be on the market in the first quarter of the year, especially as it’ll help boost its market share and compete against the new iPhone 14.