14 DAY TRIAL // Twitter is a platform that’s continuously evolving, and according to an announcement from the company, the latest addition is going to be support for podcasts.
More specifically, Twitter is bringing podcasts to users with the help of Twitter Spaces, and the experience will be as streamlined as you’d expect it to be.
In other words, users will just see the podcast in the Spaces tab, and with a simple click on the play button, they will be able to listen to the content immediately.
“Integrating podcasts into Spaces, where audio conversations happen on Twitter, is another way we’re continuing to invest in audio creators. To do this in a simple and intuitive way that allows listeners to simply hit play and go, we started with a redesigned audio experience in the Spaces Tab,” Twitter explains.
“This redesign introduces personalized hubs that group audio content together by specific themes like News, Music, Sports, and more. Now Twitter listeners will be able to easily access a more personalized selection of live and recorded Spaces discussing the topics that are most relevant to them.”
Twitter users love podcasts
Twitter claims its research indicates that the addition of podcasts to the service makes perfect sense.
This is because most of its users in the United States are also listening to podcasts online, so by merging these two concepts is something that perfectly aligns with the company’s strategy in the long term.
“These new hubs will also feature the most popular and engaging podcasts from around the world. Our internal research indicates that 45% of people who use Twitter in the US also listen to podcasts monthly, so we’ll automatically suggest compelling podcasts to help people easily find and listen to the topics they want to hear more about. For example, if someone regularly interacts with Vox content on Twitter, they’ll probably see a Vox podcast in a Spaces hub,” Twitter explains.