14 DAY TRIAL // New data shared by analyst firm Canalys reveals that phone sales went down 9 percent in the second quarter of the year as compared to the same period in 2021.
The numbers show that Samsung secured the leading spot with 21 percent market share, followed by Apple with 17 percent.
However, the reasons the two are currently the undisputed leaders in the phone market are quite different. Samsung, for instance, topped the charts thanks to the Galaxy A series, a low-end phone that is selling like hotcakes these days.
Apple, on the other hand, secured the runner-up spot thanks to its premium iPhone 13 lineup, as the data confirms the entire lineup continued to be in high demand.
Canalys, however, says that the interest in more affordable smartphones is increasing substantially, and this is the reason the Galaxy A performed so well.
“Vendors were forced to review their tactics in Q2 as the outlook for the smartphone market became more cautious,” said Canalys Research Analyst Runar Bjørhovde. “Economic headwinds, sluggish demand and inventory pileup have resulted in vendors rapidly reassessing their portfolio strategies for the rest of 2022. The oversupplied mid-range is an exposed segment for vendors to focus on adjusting new launches, as budget-constrained consumers shift their device purchases toward the lower end.”
Canalys says the component shortages are slowly but surely going away, and most phone makers are expected to focus more on marketing to sell big ahead of the holiday season.
“Falling demand is causing great concern for the entire smartphone supply chain,” said Canalys Analyst Toby Zhu. “While component supplies and cost pressures are easing, a few concerns remain within logistics and production, such as some emerging markets’ tightening import laws and customs procedures delaying shipments.”