14 DAY TRIAL // You wouldn’t normally expect Netflix to consider TikTok a competitor, but people spending time on the social service is bad news for the company because of an obvious reason.
The more TikTok grows, the less time users would eventually spend on Netflix, so the American company has come up with an idea that’ll be interesting to see how it develops.
Fast Laughs is a new Netflix mobile feature that provides subscribers with short clips supposed to be funny, thus allowing them to spend the time on the platform even when not watching a full show. And, you know, without opening TikTok.
“On Netflix, this one little question opens up lots of possibilities from hilarious series and films to laugh-out-loud stand-up specials. That’s why we’re launching a new Fast Laughs feature for mobile devices. Fast Laughs offers a full-screen feed of funny clips from our big comedy catalog including films (Murder Mystery), series (Big Mouth), sitcoms (The Crew) and stand-up from comedians like Kevin Hart and Ali Wong,” the company explained.
Already live on iPhones
Needless to say, Fast Laughs looks and feels a lot like TikTok, and you used the service developed by ByteDance before, the resemblance is more than obvious.
And of course, Netflix has added deep integration with its main service, thus making sure users would be able to switch to a full TV show or movie in just a second.
“And what if you see a scene from a classic that is long overdue for a rewatch? Or catch something new that deserves a closer look? Fast Laughs lets you add series, films and stand-up specials to your list, or start viewing them immediately. You can also share the clips individually on Whatsapp, Instagram, Snapchat and Twitter - so your friends can get in on the fun too,” the company says.
Fast Laughs is live for iPhones in select countries, with Android users to get it at a later time.
