14 DAY TRIAL // New data shared by IDC shows that Apple remained the king of wearables in 2020, this time with a market share that’s totally impressive.
The Cupertino-based tech giant secured no less than 34.1 percent of the wearable market, way ahead of second-placed Xiaomi, which controlled just 11.4 percent of the industry. Huawei was third with 9.8 percent, while Samsung and Fitbit were next in the charts.
The now Google-owned activity tracking company fell to 2.9 percent share after its shipments dropped 18.8 percent from 15.9 million units. Fitbit therefore sold only 12.9 million units in 2020.
Unsurprisingly, the device that dominated the market is the Apple Watch.
“Apple led the market once again with 36.2% share of 4Q20 shipments. Its Watch shipments rose 45.6% thanks to the appeal of three models with different price points (Series 6, Watch SE, Series 3). Hearables shipments also surged during the quarter although year-over-year growth slowed to 22%, down from 28% and 29% in the previous two quarters. The slowing growth reflect the huge amount of adoption that the market has seen in recent quarters,” IDC says.
Apple Watch dominating the sales
Overall, the wearable market posted a growth of 28.4 percent to reach 444.7 million units, and IDC says this is also the result of people investing more in electronics because of higher disposable income.
“However, growth has not been even across the wearables market as some companies and products were affected by the global semiconductor shortage. Most notably, wristbands declined 17.8% during the quarter and accounted for just 11.5% of all wearable devices shipped. Hearables were the largest category of devices with 64.2% share of shipments, followed by watches with 24.1% share,” IDC notes.
Indian company boat is the surprising name in the top charts, as it reached 3.5 percent share with 5.4 million devices sold throughout 2020.