BLU model no longer listed as supported by Windows 10

Mar 18, 2016 23:25 GMT  ·  By
Before and after users started complaining about the lack of Windows 10 Mobile upgrade
   Before and after users started complaining about the lack of Windows 10 Mobile upgrade

The release of Windows 10 Mobile was received with mixed feelings by the Windows Phone community, and while some users were very pleased to finally get the upgrade, others were extremely disappointed that so many devices were left behind.

Among them, the BLU Win Jr LTE, which Microsoft had clearly advertised as “upgradeable to Windows 10 Mobile” on the official online store page.

It’s no surprise that some buyers purchased the BLU model specifically for the Windows 10 Mobile upgrade, and the number of complaints posted on reddit (via WinBeta) has increased following Microsoft’s confirmation that this device will not be supported by the operating system.

Is this false advertising?

But what’s more interesting is that the software giant has actually got to read all these complaints posted online, so the company has decided to update the product’s description in the Windows Store to clearly state that the BLU handset only supports Windows Phone 8.1. Without telling anyone, that is, and probably hoping that no one would even notice.

“I received no official word from anyone at Microsoft - instead they chose to silently update the page and tell no one. This is SO shady,” the user who started the discussion on reddit and who spotted the update that Microsoft made on the page posted.

It’s hard to tell if this is false advertising or not, but there’s no doubt that Microsoft should have been more careful with such product listings, especially when it decided to leave models with 512 MB out of the Windows 10 Mobile upgrade rollout.

And without a doubt, Redmond needs to find a way to deal with these complaints because it’s very clear that the company’s decisions are already backfiring, and pretty much every single step draws more criticism from even the most loyal fans who supported Windows Phone when everyone else blasted it.

For the moment, it appears that Microsoft has no plan to change its mind, though, and with no second wave coming for Windows 10 Mobile, the new OS seems to become a very bumpy adventure for the company.