14 DAY TRIAL // It's common knowledge that Microsoft's Windows Phone market share is extremely low worldwide. Even though the mobile platform gained some traction in some European countries, many analysts put Windows Phone at just 1.7% market share worldwide.
During an interview with Buzzfeed's Mat Honan, Satya Nadella, Microsoft's CEO, admitted that 1.7% market share for Windows Phone is not sustainable, WMPU reports.
When asked whether or not his company must remain in the mobile industry, Microsoft's CEO said the Redmond must stay in the mobile operating system market.
The reason is the fact that Microsoft is trying to offer a complete mobile experience and smartphones are the primary products that provide it.
Satya Nadella stresses on the fact that the measure of success for a product should not be necessarily judged by its market share.
The same goes for Windows Phone, as the mobile platform is part of the larger ecosystem that should provide consumers with a complete experience while on the move.
“Go back to what I said about the mobility of experience. If you think of this more like a graph, these devices are all nodes. Sometimes the user will use all of these devices, sometimes they’ll use only one or two of our devices and some other platforms, so be it.
“But we want to make sure that we are completing the experience across all of these devices,” says Nadella.
Small market share could mean fewer Microsoft smartphones
Windows Phone fans might not have been happy about the lack of devices until last month when no less than three Windows 10 smartphones made it to the market.
The good news is Microsoft will continue to launch new smartphones, even if Windows Phone's market share will continue to shrink.
In fact, one of the reasons the Redmond-based company canceled some of its mid-range smartphones could be Windows Phone's low market share and the fact that it's not sustainable.
Well, let's hope that the few smartphones that Microsoft will launch this year will at least become mildly popular among Windows Phone fans.
