Redmond creates new category in the Windows 10 store

Aug 13, 2015 09:56 GMT  ·  By

Microsoft's betting big on the universal app concept that it fully embraced in Windows 10, so it's critical not only to convince more developers to port their apps to the new operating system but also to bring users in the store and provide them with high-quality apps.

As part of this effort, Microsoft has created a new category in the store that's simply called “Essential Apps” and that is supposed to help the first Windows 10 adopters make the most of the new OS.

And while “essential apps” sounds like a really critical thing, the programs that you can find in this category are not at all that critical, and you can very well continue using Windows 10 without them. But truth is, they are among the best of their own categories and let you access a number of services straight from your desktop.

For instance, if you enjoy listening to radio and music, there are two apps, iHeartRadio and TuneIn Radio, while those who want to stay in touch with the latest happening around the world can choose from Flipboard and USA TODAY. If you enjoy watching movies more than anything else, Netflix and Hulu Plus are also there.

One store for everything

Microsoft updated the store in Windows 10 to become the one destination for everything, so in addition to apps and games, you can also find music, TV series, and movies that you can purchase and watch them on your PC.

What's more, the store will be exactly the same on all devices powered by Windows 10, so the same look and features will be available not only on PCs but also on tablets and smartphones. The mobile version of Windows 10 is projected to launch later this year and will push Microsoft's universal app strategy even further.