14 DAY TRIAL // Microsoft, Intel and three of the largest PC manufacturers will join forces for a new advertising campaign supposed to promote the advantages of a new Windows 10 computer, as part of a broader attempt to help bring PC sales above the floating line.
The campaign is not yet official, but Recode writes that an announcement is expected on Thursday, when representatives of all involved companies are scheduled to hold a webcast to disclose all their plans for this new ad push.
It turns out, however, that in addition to Microsoft and Intel, the group of participating companies will include Dell, HP, and Lenovo, all of which have worked with the Redmond-based software giant before, but not on a campaign of such a scale.
The ad effort will be called “PC Does What?” and is supposed to promote the advantages of using a Windows 10 PC, which would help the tech companies kill two birds with one stone: first of all, promote Microsoft’s new operating system and convince more users to upgrade, and second of all, sell more PCs as a direct result of more people moving from Windows 7 or 8.1 to Windows 10.
PC sales expected to decline
While in Microsoft’s case such a campaign is not at all surprising given the fact that it has a new operating system on the market and a goal of bringing it on 1 billion devices by 2017, it could be for OEMs, as PC sales are expected to decline even more in the coming years.
IDC forecasts a continued decline until 2017, which is the very same deadline that Microsoft has for its new Windows release.
But both Microsoft and its partners are ready to fight these worrying predictions and try to increase PC sales as much as possible in the next 12 months, so this new ad effort is critical for their plans.
The campaign will run in the United States and China and will include TV, print, and online advertisements.