14 DAY TRIAL // Microsoft and Apple are going head to head in today’s technology industry, and the two companies are competing in several businesses, including services, software, and hardware.
The competition between the two has often led to remarks that excite their fans, most of them made during press conferences when either Microsoft or Apple introduced new products.
This time, however, Brian Hall, who is the general manager of the Surface line at Microsoft, turned to Twitter to criticize Apple and its recent investments in innovations.
“I compete with Apple and respect them. but they ARE doing their customers a disservice at times with old tech...” Brian Hall tweeted, clearly hinting that Apple is doing nobody a favor by not investing more in product research and bringing innovations to the market.
And while Hall says that Apple customers are the ones directly affected by Apple’s lack of innovation these days, Microsoft itself is suffering too because the Cupertino rival is losing ground in today’s competitive climate, so it can no longer act as a catalyst for other companies to improve their products.
It’s not just about computers
But Hall does have a point, and it’s not all about computers - although this is clearly the market he was referring to. The last major revision to the MacBook was launched more than four years ago, and Apple is doing the same thing in phones too, though this isn’t exactly impacting Microsoft’s business, but it shows that Cupertino does have a problem maintaining its products fresh.
The existing iPhone lineup is very similar to the one before, and the 6s models look exactly the same as the standard 6, although they do bring certain hardware improvements. The bigger problem, however, is that the upcoming generation, called iPhone 7 or the 2016 iPhone, will boast the same look, once again with some improvements, but nothing the market doesn’t have already.
Furthermore, Apple’s latest phone is called iPhone SE and has the exact same design as the iPhone 5, only that it features new parts in an attempt to move those who still love 4-inch phones to latest generation hardware. Many have criticized Apple for launching a product that looks exactly the same as a model released in 2012, and once again, the company’s declining innovation level was the main aspect brought in the spotlight in pretty much every discussion.
As usual, Apple continues to remain completely tight-lipped, even following these new accusations, but expect new remarks to be made at the company’s upcoming iPhone unveiling due in September.