14 DAY TRIAL // Jennifer Aniston’s acting career might not be what it was, say, 10 years ago, but she’s doing great nonetheless: she’s still getting movie roles and she’s slowly but surely building her own brand, which now includes a third fragrance.
It’s called Near Dusk and promises to be as true to Jennifer Aniston the woman as her previous two. Just like those too, it comes with a hilariously bad Photoshopped ad, which you can see in the photo attached.
New ad is cheap, but perfume isn’t
Jennifer Aniston is a beautiful and very elegant woman. For the past 20 years or so, she’s been regarded as one of the most beautiful women on the face of the earth, one who stands out wherever she goes for her impeccable fashion sense and styling, for her hair, her figure and her face.
Chances are that, if you’re one of the millions to consider Aniston beautiful, you won’t find her so in this new promotional image. Obviously, this is through no fault of her own, because she didn’t retouch the image herself, but since she’s the one putting her name on it, she is the one who’s getting mocked online.
Aside from the weirdness of her nearly unrecognizable face, there’s also the concept of the ad that some find off-putting. Why is she crawling on the beach with that confused and slightly hungry look in her eyes? This is just one of the things (the nicer ones) you will find written online about the new ad.
Its production value is cheap, which is unexpected of someone with Aniston’s profile. However, she tells E! News that the fragrance is anything but that.
Near Musk is described as “a heady mix of jasmine, peony, musk and white amber with bright top notes that feature nectarine, sweet pink pepper and coconut water.”
Near Musk is a nighttime perfume, created by Aniston
She makes sure to underline that last part: she is involved in every part of the creative process, from start to finish.
“When creating my fragrances, I start by smelling almost every note I can get my hands on in the lab, from different flowers to leather belts. Once I’ve created something I like, I give it a test run for a few months,” she says.
Of course, she asks for feedback from her family and her friends, so in the end she’s sure she puts out on the market something that she would wear herself. In other words, she doesn’t just slap her name onto something someone else created.
If you know anything of celebrity products, you know that this is a distinction they’re all eager to make: they’re not just using their fame and their fanbase to hawk something they would never touch, they actually created whatever it is they’re selling.