14 DAY TRIAL // A new-generation iPhones is just around the corner, and while the excitement is high, the actual sales of the device might be lower than anticipated.
And this is because of a series of factors affecting all modern smartphones, and one of the most important is the price.
A survey conducted by WalletHub reveals that 28 percent few people actually plan on buying the new iPhone as compared to last year’s states.
In case you’re wondering why, the price factor plays a much more important role than before. More than 1 in 10 people think purchasing an iPhone “is worth going to the credit card debt,” as revealed by the survey, and 94 percent of the respondents believe that yes, smartphones are getting too expensive.
iPhone buyers ready to spend more
The most affordable latest-generation iPhone costs $749 in the United States, while the top-of-the-range configuration reaches $1,449.
This made a total of 47 percent of the respondents say that all these prices keep them away from a new phone. And what’s worse is that prices are still increasing, and going beyond the $1,000 price threshold will become more of a common thing.
The bad news for manufacturers is that new features are no longer the engine driving sales. 38 percent of the users said they decide on a purchase by price, while only 24 percent said they take new features into consideration. Only 18 percent of the respondents said they are ready to pay $1,000 upfront for a new phone, and that number drops to 2% for devices that cost over $2,000.
However, it’s not all that bad for Apple. Nearly 4 in 10 people said they are willing to pay $200 more to get an iPhone instead of an Android, so yes, Apple’s fans are still ready to pay more just to get an iPhone.