14 DAY TRIAL // The new iPhone XS Max with a 6.5-inch OLED screen is the most popular configuration of the new-generation iPhone, according to top-rated Apple analyst Ming-Chi Kuo.
In a new note sent to clients, Kuo explains that most customers choose the 256GB version of the iPhone, despite the fact that Apple has also launched a 512GB configuration.
However, there’s a chance that most customers think the 512GB iPhone XS Max is too expensive, as it can be purchased in the United States for $1,449.
A different reason for the 512GB iPhone XS Max not topping sales is a possible shortage of this version, as Kuo says that supply could be constrained by the NAND flash chips. Samsung is the company that builds the storage units for the top-of-the-range iPhone XS and iPhone XS Max.
iPhone XR
Gold and space gray are the two colors that most customers choose right now, though the stats could change in the coming months after the debut of the iPhone XR. Kuo believes that this will be the best-selling iPhone in the entire 2018 lineup, as many owners of older iPhone versions would upgrade to the latest-generation with the purchase of an XR.
iPhone XR will be available in the United States from $749 but will lack a dual-camera system and an OLED display. Face ID, however, will be offered.
The analyst believes that Apple may still manage to sell up to 80 million iPhones in the second half of the year, particularly thanks to the iPhone XS Max and the XR launching next month.
Apple Watch Series 4 is also selling well, and now Kuo expects Apple to ship a total of 19.5 million units this year. The new smartwatch has been one of the best-selling products so far, managing to overtake the 2018 iPhones in several markets, including China.