14 DAY TRIAL // Research conducted recently by CIRP shows that most Apple users who own an iPhone are very tempted to purchase another product developed by the Cupertino-based tech giant, though not everybody does this at the end of the day.
More specifically, nearly 90 percent of the people who own an iPhone also own a computer, but on the other hand, out of these respondents, fewer than 40 percent said they have a Mac.
When it comes to tablets, however, the iPad is clearly the preferred choice, as close to 80 percent of the iPhone owners say they have a tablet, with nearly 70 percent explaining they got themselves an iPad.
Apple needs to do better
Some 65 percent of the iPhone users say they also have a smartwatch but less than 50 percent have an Apple Watch, and given the limited functionality of some devices on iOS, there’s a chance some people went for Xiaomi, Fitbit, and Garmin devices.
“Apple has failed to replicate its mobile success in selling home-based devices. Almost all iPhone buyers have a PC, but Apple does not dominate, with only 41% of the market. Apple also has relatively low shares of the streaming TV device segment, where over two-thirds of iPhone buyers own one, but only 39% of them own an Apple TV box.
As we’ve seen before, Apple has a very small share of the smart speaker segment, which has grown among iPhone buyers where 45% own one or more, but 75% of those smart speaker owners have a competitor’s product,” Mike Levin, CIRP partner and co-founder, says.
Indeed, the data shows that Apple is yet to convince streaming TV customers to stick with its ecosystem, as less than 30 percent of those who own an iPhone and a streaming subscription picked Apple for the job.