14 DAY TRIAL // The necessary amount of storage a phone owner needs these days has increased a lot in the last few years, and research conducted by Counterpoint shows that 128GB is rapidly becoming the new default in the entire market.
By the looks of things, the average Huawei user stores no less than 150 GB of data on their devices, while those getting an iPhone need at least 141 GB of storage for their files. As far as Samsung is concerned, the average here is just 95 GB.
But according to Counterpoint, most people are now buying the top versions of the devices currently available on the market, including iPhones, simply because they come with more storage.
“In the 2019-2020 period, nearly half of Huawei’s and Apple’s smartphone shipments came from their 128GB and 64GB variants, respectively. In the same period, Huawei’s and Apple’s 128GB variants experienced a yearly growth in low-to-mid teens for shipments. In comparison, their 64GB variants saw nearly a double-digit and over 1% decline, respectively,” the research firm.
64GB iPhones losing ground
Rumor has it Apple might launch the iPhone 13 in the fall with a 1TB version, though there’s a chance this option would only be available on the Pro Max model. The standard Pro could still max out at 512GB.
And according to Counterpoint, such a storage upgrade would definitely make sense for Apple in the long term, especially as 64GB versions of the iPhones are losing ground quite fast.
“On the other hand, the iPhone 11, iPhone XR and iPhone 11 Pro Max together accounted for nearly half of Apple’s shipments in the 2019-2020 period. Among these model families, the 64GB variants made up for over half of their sales. OPPO’s top five best-selling smartphones contributed to 30% of its 2019-2020 shipments. Among them, the 32GB, 64GB and 128GB variants took nearly one-third of the shipments each,” Counterpoint concluded.