14 DAY TRIAL // There’s a lot of speculation concerning the price of the upcoming iPhone 8, with several analysts forecasting this would be the most expensive iPhone model so far, with a price tag that’d go beyond the $1,000 milestone.
And while this would indeed make the iPhone 8 a super-expensive piece of technology that many people won’t purchase because of obvious reasons, it turns out that Apple knows exactly what it’s doing when setting such a high price tag for the device.
A survey conducted by Fluent revealed that Apple’s brand loyalty is still very high and only 5 percent of the iPhone owners would switch to Samsung for their next device.
The Apple loyalty has reached 79 percent, while Samsung is behind with 63 percent. Android overall has a 31 percent average brand royalty, but on the other hand, nearly half of iPhone users plan to stick with the Apple device, as no less than 47 percent of them owned at least four iPhones in their lifetime.
70 percent of iPhone owners don’t want a different brand
No less than 40 percent of current iPhone owners plan to purchase the iPhone 8 regardless of the price, and Fluent claims that 34 percent of the Americans do have an iPhone. A total of 70 percent of the respondents said they would stick with the iPhone despite the $1,000+ price tag and not even consider a different brand.
As for the price of the iPhone 8, it’s expected the device would be available from $999 for the 64GB model, with an extra $100 added for every storage bump. A possible 512GB storage version of the iPhone could be priced at $1,199.
The iPhone 8 will be unveiled next month during a press conference, with Apple likely to start sending out invites to the press in just a few days. The iPhone 8 will be introduced alongside revised versions of the current models called iPhone 7s and iPhone 7s Plus.