14 DAY TRIAL // Apple has started shipping the new iPhone 14 models to customers across the world, and information from the supply chain reveals that the company is already seeing strong demand for Pro models.
As a result, the company has asked its suppliers to reduce the production output of the iPhone 14, a version that’s believed to be recording lower demand, and focus on the iPhone 14 Pro, whose current market performance is much more solid.
According to Apple analyst Ming-Chi Kuo, the iPhone 14 Pro Max is the big star of the show, as it’s currently the number one iPhone 14 model out there. It accounts for over 30 percent of all sales, which means that 3 in 10 iPhone 14 units wear the Pro Max badging.
iPhone 14 not necessarily successful
On the other hand, both Pros are spearheading the sales with nearly 65 percent of all shipments, Kuo says.
“After the production line switch, iPhone 14 Pro models will account for 60–65% of the total iPhone 14 shipments in 2H22 (vs. 55–60% previously estimated). The iPhone 14 Pro Max accounts for 30–35% of the total iPhone 14 shipments in 2H22 and is the most popular iPhone 14 model. The iPhone product mix is improving, so Apple may offer a positive outlook for 4Q22 at the next earnings call in late October (assuming iPhone shipments won’t decline significantly after late November),” Kuo explains.
At this point, it’s very clear that the Pro models are the ones stealing the show, especially because Apple is offering several exclusive upgrades that aren’t available on the standard siblings.
One of them is the Dynamic Island, whereas the iPhone 14 and the iPhone 14 Plus come with the controversial notch. Rumor has it that all models would switch to the Dynamic Island with the iPhone 15 generation.