14 DAY TRIAL // The first quarter of 2021 is expected to bring a 50 percent increase for the mobile phone market, with total sales to reach 340 million units.
That’s according to a forecast published by Digitimes, which says that Apple’s iPhone will account for a massive share of all sales.
Apple is likely to sell no less than 150 million units during this quarter, and this represents an increase of 38 percent year over year. And as you could easily guess, the iPhone 12 series is likely to be the one supporting this performance, with the cited source claiming Apple would remain the leading phone maker for the second consecutive market.
Apple already number one in Q4 2020
The performance of the iPhone 12 helped Apple become the number one phone maker in 2020, thus managing to surpass Samsung thanks to solid performance in most large markets.
In Europe, for example, Counterpoint Research says Apple launching the iPhone 12 later than usual is a decision that paid off because it helped increase the market performance in Q4.
“Apple may have declined slightly in 2020, but this doesn’t tell the full story. The decision to delay the launch of the iPhone 12 appears to have paid off, for two reasons. First, it gave the iPhone 11 and iPhone SE the opportunity to demonstrate remarkable longevity, selling continuously well in many markets throughout the year. And second, it built up demand for the new device which, when finally launched in October, sold spectacularly. In fact, the iPhone 12 was Apple’s most successful device launch to date, and drove Apple to a record share high of 30% in Q4 2020,” Counterpoint says.
iPhone 12 is still selling strong these days, according to various sources, with demand for the iPhone 12 and iPhone 12 Pro currently spearheading the new generation.