14 DAY TRIAL // It’s not a secret that Apple users are big spenders when it comes to content published in the App Store, and now new data offered by Sensor Tower comes to once again confirm this.
Nintendo’s Super Mario Run has recently surpassed $60 million in revenue since the launch in September 2016, and just as expected, Apple users account for an important share of this figure.
An analysis published by Sensor Tower indicates that 77 percent of all revenue generated to date was powered by iOS users, while those on Android represent the remaining 33 percent.
This data does make sense. Nintendo launched Super Mario Run as an iOS-exclusive, and iPhone users were the only ones allowed to play the game for nearly six months. Super Mario Run launched on Android earlier this year, and Sensor Tower says the split share between the two platforms slightly changed, with Google users accounting for 35 percent of all Super Mario Run revenue.
The United States dominating in-store sales
Unsurprisingly, 43 percent of the money comes from the United States, while Japan is the runner-up with 17 percent, according to the cited source.
Last month, app intelligence firm App Annie revealed that Apple’s App Store recorded a total of 170 billion downloads in the last decade, generating no less than $130 billion in consumer spending.
Despite the App Store not matching Google’s Play store in terms of app downloads, which certainly makes sense given that Android is the leading mobile platform, Apple does dominate the revenue comparison. App Store accounts for 66 percent of the funds that users spend for content published in app stores.
Apple, however, has a major advantage over Google in the fight for in-store revenue. The Google Play Store isn’t available in China, one of the largest mobile markets at this point and which accounts for a substantial part of all sales in app stores.