14 DAY TRIAL // Instagram has just announced a visual refresh whose purpose is to give the company a revamped identity while also contributing to the continued evolution the Meta-owned brand is aiming for.
This visual refresh pretty much comes down to three essential parts, including a reimagined gradient, a new typeface, and a new layout and design.
The gradient, for example, uses more vibrant colors and illumination supposed to make it feel more alive.
“Our vibrant gradient was reimagined using an innovative 3D modeling process to make it feel illuminated and alive. The Instagram gradient, made up of our brand colors, is the foundation of our complete color system. Through illumination, the gradient signals moments of discovery in our marketing, logo and even in-app as seen in Create mode, stickers and Instagram Story rings. We’re excited to bring life to the Instagram experience through the energy of our reimagined gradient,” Instagram says.
A new font being used on Instagram and mobile apps
The new Instagram also comes with an updated typeface that’s called Instagram Sans and which will show up across the platform, including in Stories and Reels.
“Instagram Sans is also a new way for our global community to express themselves on Instagram in places like Stories and Reels. While designing this new typeface, our goal was to make Instagram Sans globally accessible. We partnered with language experts around the world to adapt the typeface to global scripts including Arabic, Thai and Japanese. We want to support all of our creators and community members who push culture forward to express themselves fully in any language they choose,” the company says.
And last but not least, the design overhaul is supposed to put the content at the center of everything, with a new marketing layout allowing for full-screen imagery that makes discovering new content much easier than before.