Aug 25, 2010 10:03 GMT  ·  By

Todd Hollenshead, the chief executive officer of id Software, has said that the video game industry and the consumers are not ready yet for 3D, mainly because of the high cost of the hardware. A more widespread adoption of the technology was necessary for it to take off.

Speaking to Eurogamer, Hollenshead said that, “Maybe we're getting to the point where the people who have been pushing 3D, or are pushing 3D now, have figured out a way to make it cool and not so nerdy that nobody wants to do it.”

He continued to say that “My most recent, oh, okay, this is really cool experience with 3D was with the movie Avatar, which everybody has seen. Even then, I was a little annoyed that I had to wear these glasses for two hours in a movie. My nose hurt by the end of it.

“I know the stuff in your living room is different. You can get higher quality glasses that fit. But you still gotta sit in your living room wearing these glasses. And then if you're playing games and move your head then it can get out of phase, which is a major issue.

“And, also, the TVs are [mighty] expensive. Is there enough content to justify?” he added

While it may be wise for hardware manufacturers and a few developers to concentrate on pushing 3D, the rest of the industry will have to wait before pursuing these types of products because of the high costs associated with them, increasing the risk factor of the investment.

According to Hollenshead, 3D games will take off when the technology will be more widespread between the consumers. The price of the accessories necessary must come down and there needs to be more content before id goes down that road.

Neither Rage, nor Doom 4 have not been announced to include 3D technology.