Filmmaker promotes iPad capabilities, the tablet’s makers feature his film over at Apple.com

Jun 28, 2010 09:44 GMT  ·  By

A clever iPad owner decided to pay tribute to the Apple tablet by creating a video showing what’s possible if you add velcro into the mix. The result: “iPad + Velcro”, a video that’s now gone viral, and has been eyed in Cupertino, California as well.

Jesse Rosten uses his iPad for just about anything, just about everywhere, including on his motorcycle. Rosten is a filmmaker and photographer currently based out of Northern California. He claims to be a fan of creativity in all its forms.

“Two of mankind’s greatest inventions, together at last”, Jesse writes, as a small description for his truly inspirational clip. “Note: this is an exploration of what is possible, not necessarily what is practical. Tweet from the street at your own risk!”, he adds. His film is embedded down at the bottom of this piece. An iPad-specific version of the video is available, here.

Throughout the footage, Rosten aims to prove what a powerful ‘bond’ iPad and velcro can make. Viewers discover how the device instantly becomes highly useful as velcro makes it possible to place it at hand, whether the protagonist is driving his car or bike using the GPS functionality, cooking aided by a third-party app, sitting by the window curious to know what the weather’s going to be like, or simply walking around the house, looking at family photos every time he passes by his wall-bound Apple tablet.

Thanks to the quality of his work, the video not only became viral (with some 287,000 views on YouTube at the time of this writing), but also got picked up by Apple. The Mac maker is now featuring Rosten’s short film over at the iPad section of its web site. The company says “iPad owner Jesse Rosten created this clever video to demonstrate ‘two of mankind’s greatest inventions, together at last’. Apple includes the rest of Jesse’s description, including the part where he notes “Tweet from the street at your own risk!”. Apple added an asterisk there, saying “Do not attempt”, just to be on the safe side.