14 DAY TRIAL // A study by e-commerce company RichRelevance reveals that iOS device owners accounted for 92% of all mobile purchases made until December, and that they spent 19% more per order than Android users.
In April this year, RichRelevance conducted a similar survey which said that Apple’s iOS devices accounted for 88% of all mobile purchases.
iPad and iPhone continue to dominate mobile shopping accounting for 92% of all mobile purchases made in the United States.
According to the analysts at RichRelevance, “Apple mobile devices account for the bulk of all online non-desktop sales: just over 92% of the sales originated from an iPad or an iOS-enabled device in December 2011.”
More interestingly perhaps, owners of an Apple mobile device spend more than everyone else. iPad and iPhone owners spent $123 on average, whereas the Android camp spent just $101. Desktop orders were in the $87 range, according to the firm.
Commenting on their new findings, David Selinger, CEO of RichRelevance, said: “The numbers across our retailing partners sites demonstrate just how powerful the iOS platform is enabling mobile web shopping and, while still below 5 percent in total conversion, mobile traffic’s doubling in eight months is a trend we only see accelerating.”
“In order to succeed in this dynamic market, retailers and brands must ensure they are addressing relevance throughout the channels where people are shopping, ensuring a seamless experience across the interplay of device, context and consumer behavior,” added Selinger.
Based on more than 3.4 billion online shopping sessions, the study took place between April 1, 2011 and December 18, 2011 on the web sites of US online retailers.
According to RichRelevance, these retailers were both mass merchants, and small and specialty retailers, including 10 of the 25 largest retailers on the Internet.
Full report here.