14 DAY TRIAL // According to an online survey of 341 U.S. healthcare professionals, as many as 79% would choose Apple’s iPad for professional use, Aptilon Corporation has announced. The study was completed earlier this month, and comes as the result of over a month’s worth of research.
Anticipating physicians’ preference for the Apple tablet, as opposed to their demand for Windows PC and Android-based devices, Aptilon Corp. used its ReachNetSM Physician Access Channel to recruit HCP participation in a survey on tablet and mobile technology.
341 HCPs from throughout the U.S. participated in the survey between February 7 and February 16, 2011, said Aptilon, a company whose solutions are used to market to and engage leading physicians.
Among the subjects claiming to already own an iPad, 59 percent said they used the tablet for tasks they needed to carry out in their field of expertise - medicine.
This included receiving and reviewing information updates; standard practice use; and to complete paperwork.
The survey also revealed that about 38 percent of U.S. HCPs are poised to own an Apple iPad within the next year.
With the iPad 2 launched for exactly the same price as the original, it shouldn’t be too hard to determine which model the physicians who don’t yet own one will go after.
A considerable number of respondents said they would use an iPad if supplied to them by a third party or an employer, in what is cited as another sign of high demand for the Apple iPad, said Aptilon.
“The research indicates that the Apple iPad is going to be an ever more important part of a HCP's daily life as a tool to enhance productivity and remaining up to date with the latest developments in their medical field,” said Aptilon COO Mark Benthin.
“As the number of HCPs using iPads increases, Aptilon expects to see increasing opportunities for interactions between industry professionals and HCPs seeking relevant medical content using their tablets,” Benthin added.