14 DAY TRIAL // Rutgers Center for Management Development (CMD) is entering its second year of integrating the Apple iPad into digital marketing executive courses, noting that Apple’s post-PC device has had a resounding success as a teaching tool.
This year’s curriculum will include not only Evernote and WebEx collaboration apps, Foursquare and Yelp location apps, and the Qrafter QR app into the curriculum, but also apps that take advantage of the iPad 2’s cameras.
These include Layar, Regus and WorkSnug augmented reality apps, all of which have been personally selected by Rutgers CMD instructors.
The newest Rutgers CMD course to integrate an iPad 2 is “Going Digital: The New Rules of PR”.
As a joint effort of Business Wire and Rutgers CMD, the course will be held in New York City, September 19-22, 2011.
Attendees will be happy to learn that the course fee includes all instructional materials on a pre-loaded iPad 2.
This year’s participants will not only be able to view the instructor’s materials, but also participate in polling, and evaluate the curriculum, and communicate with marketing professionals, thanks to the integration of the iPad 2 into the curriculum of the marketing programs.
Feedback will be immediately turned over to the instructors, according to Rutgers Center for Management Development.
Commenting on their new announcement, Eric Greenberg, Director of Marketing Programs, CMD, Rutgers, The State University of New Jersey, said:
“We are constantly looking for ways to integrate new technologies, such as the iPad2, into our programs to deliver a unique executive education experience.”
“Having spent the past year optimizing the iPad to replace printed binders and to enhance collaboration among participants, we are now moving into the more exciting areas of augmented reality and virtual worlds.”
“The advances with the iPad 2 have truly brought the 21st century digital world into our Mini-MBA programs.”
Greenberg praised the hardware upgrades in the iPad 2, noting that “Our faculty and executives loved the original iPad, but the iPad 2, with its front- and rear-facing camera, allows us to be more creative in transforming the learning experience and untethering participants from the traditional classroom dynamics.”
Greenberg concluded, saying, “And best of all, we find that the more innovative we are in integrating the iPad, the richer the experience for our marketing professionals.”