14 DAY TRIAL // HTC has just released its financial report for Q4 2015, and as expected, it doesn't look too well at all. With a reported net loss of $101M, the Taiwanese company struggles to survive after a terrible year.
The good news is HTC thinks improvements are to be expected from April, which means we should expect another financially terrible Q1 2016 report in the coming months.
According to HTC, the company experienced “good momentum” for its Desire line of smartphones in Q4 2015, especially over the holiday season.
On top of that, HTC One A9 has been well received in Asian markets, as well as the United States and Europe. These facts make HTC believe they are on the right track for better Q2 2016, which will coincide with the release of its flagship smartphone, the One M10.
“Leveraging our core strengths of design, engineering and manufacturing excellence, our evolution into virtual reality and connected devices has positioned us as innovation leader in each sector.
“We are fully confident in delivering on our promise to enable consumers to pursue their own brilliance across all of our product groups,” said Cher Wang, Chairwoman and CEO of HTC.
HTC Vive looks like a promising source of income
The Taiwanese company highlighted the fact that it has ramped up marketing expenditure for its Vive VR headset, which looks to be a promising source of income for the second half of the year.
Until then, HTC is expected to announce the One M10 sometime in March. The smartphone won't be unveiled at MWC 2016 trade fair, but at a dedicated event that will be previously announced by the Taiwanese company.
However, HTC One M10 might not be available on the market until April / May, which is why the handset maker forecasts net income improvements only from Q2 2016.