14 DAY TRIAL // Microsoft and Apple are fierce rivals in a wide variety of product categories, and more recently, the companies have started competing against each other in 2-in-1s as well, even though Cupertino originally downplayed this new form factor.
Apple CEO Tim Cook himself laughed off the Surface, saying that putting a keyboard on a tablet is just like mixing a toaster and a refrigerator, but it looks like that he who laughs last, laughs best.
Cook was one of the tech executives that attended the China Development Forum 2017 in China this week to discuss a series of topics with officials and media representatives, and as part of the gear he received to remain connected during the event, there was also a Microsoft Surface Pro 4.
As you can see in the photo here, the Surface Pro 4 was the device provided to Tim Cook as well, although there’s no other picture that can be used as evidence that he even touched the keyboard.
New Surface on the way
Truth be told, we’re pretty sure Tim Cook is no stranger to the Surface Pro, and he truly knows its capabilities, but it’s very clear that he would rather not be seen using a product developed by a rival company when he needs to promote his own.
Adoption of iPad Pro for such events, however, isn’t quite impressive, and Surface models, or Windows 10 devices in general, are far more popular among event organizers looking to provide attendees with an easy and efficient way of working or staying connected for various purposes.
For what it’s worth, rumor has it that Microsoft is getting ready to unveil a new generation of toasters + refrigerators, with the Surface Book 2 said to be redesigned to get closer to a traditional laptop approach. Microsoft could give up on the hinge and even on the touchscreen for a regular laptop running Windows 10.