14 DAY TRIAL // Gwyneth Paltrow isn’t incurring any favors with her holier-than-thou / I’m-better-than-you attitude, manifested mostly in her Goop weekly letters, and her latest post will certainly not help her win over any new fans. Gwyneth is here to teach us how to yawn.
In recent years, though keeping up a steady rate of appearances in film and television, Paltrow has turned more of her attention to her business endeavors. These include the infamous Goop lifestyle website, through which she peddles anything from over-priced basic cotton T-shirts to very expensive food recipes.
Her latest topic of discussion is the importance of a good yawn, which she illustrates with a step-by-step guide to yawning. Next stop, Gwyneth will teach us how to breathe and sip water.
Gwyneth teaches yawning
There are countless celebrities out there who have launched lifestyle brands / websites, but few are universally hated and mocked as Gwyneth Paltrow.
As we discussed in an editorial on the insufferableness of Gwyneth Paltrow, the general perception of her is negative not because she’s trying to do something different and not even because what she’s selling is usually overpriced crap.
People dislike her because she positions herself on a pedestal from which she preaches, claiming she’s superior while stating that she’s just like us, regular people.
Her latest endeavor is to show “peasants” how yawning is done right. You can see her step-by-step guide in full below, in case you want to know what you’ve been doing wrong all along.
As we speak, celebrity pundits are trashing her for taking this route, of penning a “tutorial,” when she would have been better off if she’d just written about the importance of yawning at the end of a long and stressful day.
She does deserve credit for this: yawning helps release stress by relaxing the muscles, so we shouldn’t try to suppress it when we feel one coming.
The Internet is a very unforgiving place
Gwyneth Paltrow knows that the Internet hates her, but she also knows that she has a target audience for this kind of Goop letters and for the (overpriced) products she’s selling through her website.
Her way of dealing with the criticism, regardless of its source (be it an obscure blog, a comment on Twitter or a major, established media outlet) is by ignoring it completely. Gwyneth simply doesn’t engage.
When she has defenders like her mother Blythe Danner, she hardly needs to speak up for herself. In an interview from earlier this year, Danner said that people hated Gwyneth not because they thought she was a hypocrite and a snob, but because they were jealous of her success.
Haters will hate no matter what, but they will hate more passionately when enraged by a success story, she reasoned. Gwyneth’s story is a successful one - and she probably wrote it because she knows how to de-stress properly through yawning.