14 DAY TRIAL // Google, through the voice of CEO Sundar Pichai, let colleagues and outsiders know that his company plans to involve even more into the Nexus program.
In fact, according to The Information, the search giant plans to ultimately build all Nexus devices in-house from the ground up.
Naturally, that means Google is ready to drop all outside help from companies that have been involved in the development of Nexus devices such as HTC, Huawei, LG, Motorola and Samsung.
Google wishes to strengthen its presence at the high-end tier in the smartphone business, which is currently dominated by Apple's iPhone.
The search giant will take greater control over its Nexus program in the coming months, but it's still dependent on companies that helped build its smartphones in the past.
It remains to be seen how the level of involvement third-party companies will have in building future Nexus smartphones.
Although the information hasn't been officially confirmed, Google's move makes perfect sense since the company will have both the software and hardware developed under the same roof.
Google has never designed a smartphone from the ground up, but the idea does seem appealing especially for those who prefer the raw Android experience.
Is Google copying Apple's business model?
If Google's plan becomes reality in the not-so-distant future, its Nexus smartphones will most likely compete with Apple's iPhone.
Now that Android owns more than 90% of the low-end market, Google wants a bigger piece of the pie in the premium tier and the only way to get it is by challenging Apple.
Apple's business is living proof that having both the software and hardware developed in-house can be the recipe for success. Google is just starting on this path, but the search giant has plenty of experience in developing both Android and smartphones.
We have yet to learn any details on the upcoming Nexus smartphones, but the latest rumors point to a partnership between Google and HTC. It remains to be seen whether or not these rumors are accurate.
The good news is we're just three months away from Google's I/O 2016 conference where we might find more details on the upcoming Nexus smartphones.