14 DAY TRIAL // Mozilla is gearing up to make another controversial change in Firefox, this time with a feature that will provide users with what could very well be considered ads.
Called suggestions “from our trusted partners,” based on what you’re searching for, these new listings will begin showing up in Firefox 92, with Mozilla explaining that the whole thing is supposed to improve the searching experience and find a specific site much faster.
Mozilla guarantees no information and data is collected, so in theory, your privacy is just as solid as before.
But of course, not everybody is excited with these suggestions in the address bar, especially because, as you can see in this screenshot provided by Mozilla itself, it makes the UI overall a little bit cluttered.
“Firefox has always provided address bar suggestions, such as websites from your browsing history, bookmarks and open tabs (on by default), as well as suggestions from your default search engine. Beginning in Firefox version 92, you will also receive new, relevant suggestions from our trusted partners based on what you’re searching for. No new data is collected, stored, or shared to make these new recommendations,” Mozilla said in a tech support document.
Enter Firefox Suggest
The whole thing is powered by Firefox Suggest, a new feature which, as you can easily guess, is supposed to provide you with content based on what you’ve previously been looking for.
“Firefox Suggest provides website suggestions in the address bar. When contextual suggestions are enabled, Firefox Suggest uses your city location and search keywords to make contextual suggestions from Firefox and our partners, while keeping your privacy in mind,” Mozilla says.
This new feature will be available on the desktop beginning with the release of Firefox 92, and of course, users can customize the Firefox Suggest experience from the settings screen.