e-Cigarette: "Smoking Vapors Is Not Cool!"

I'm positive you remember this phrase from "Thank You for Smoking" movie: "Nick Naylor does not hide the truth... he filters it!".

The fictional spokesman probably inspired a Chinese company that announced the first "electronic" cigarette. Apparently, SBT Co. LTD is the Beijing-based firm that first developed the electronic cigarette tech back in 2003, and which is now controlled by Golden Dragon.

This is not the first time a company announces a surrogate that could help smokers kick the bad habit. Nicotine patches and nicotine gums are very successful on the "Quit smoking!" market. Well, the e-cigarette is not intended to act like a cigarette replacement. What we're dealing with here (totally respecting the consumer) is a high-end nicotine inhaler that is powered by batteries. Here's how it works: the e-cigarette inhaler is a cigarette sized plastic tube that heats and vaporizes tobacco instead of burning it. After the cigarette is stuffed in the filter, it will be warm enough for a smoke free nicotine fix. "It feels like smoking a real cigarette", at least that's what Scott Fraser, Vice President of SBT CO.LTD said (you shouldn't believe that!).

The e-cigarette competitors include the "real" fighting lung cancer products coming from Pfizer and Novartis Ag. Actually, Golden Dragon's product surfaces in a scenario where legions of Chinese smokers are trying to quit. Why quit? Smoking is cool. Right?!

The e-cigarette kit sells for 1600 yuan ($208) and is already available in China, Israel, Turkey and also in some European countries (and maybe soon in the US too).

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