Apple has reportedly managed to deal with production issues

Sep 10, 2021 07:58 GMT  ·  By

Apple has already announced an event for September 14, and needless to say, everybody expects the tech giant to announce the new iPhone 13 and the Apple Watch Series 7.

But as far as the latter is concerned, reports that made the headlines earlier this month indicated the company has been struggling with a series of production challenges caused by the new design that the watch is supposed to use.

More specifically, the Apple Watch is moving from the curved edges to flat sides similar to the ones on the iPhone 12, and apparently, this has caused quite a series of major problems for suppliers.

Top Apple analyst Ming-Chi Kuo said today that the new display assembly was the one that made the production of the new Apple Watch harder than before, with some units experiencing blinking issues and touch screen sensitivity errors. But the analyst says all of these have been resolved, and now Apple is ready to start the mass production ahead of the September 14 launch.

Sales to start later this month

Does this mean the Apple Watch Series 7 will be announced on September 14? Without a doubt, yes, as Apple would have taken the wraps off the new smartwatch at the upcoming event if the device wasn’t ready to launch anyway.

But thanks to the company managing to deal with the production challenges, Apple can now start the actual sales of the Apple Watch Series 7 this month as well.

The mass production is running at full speed as we speak, so the first customers getting an Apple Watch Series 7 will receive the device later this month.

Apple will unveil all details, as well as the shipping information, at the dedicated event on September 14 when the iPhone 13 will also see daylight.