14 DAY TRIAL // We’ve known for a while the Apple Watch was the number one smartwatch in the world, but new statistics provided by Counterpoint show Apple’s device is by far the king of this particular side of the market.
More specifically, Apple held 36.1 percent of the smartwatch market in the first quarter of the year, up from 35.9 percent in the same quarter of 2021.
Samsung is the runner-up, and the good news for the South Korean company is that its market share has increased significantly from 7.8 percent to 10.1 percent.
Fitbit recorded a massive drop
Counterpoint expects the market share owned by the Apple Watch to increase by the end of the year. The Cupertino-based tech giant is projected to take the wraps off a new Apple Watch generation in the fall.
“Although the global smartwatch market saw little growth in 2020 due to the impact of Covid-19, it has continued to perform well since its rebound last year. In particular, Apple accounted for more than a third of the total shipments last year, and it is further increasing its influence with a market share of 36% in the first quarter of this year,” Associate Director Sujeong Lim said.
“The high brand loyalty of iPhone users is one of the success factors of the Apple Watch. This popularity appears to be higher among the younger generation, making Apple an irreplaceable market leader. Of course, everything was possible because of the high performance of the product and the excellent connection among supported iOS devices. We believe that Apple’s market share is likely to rise further by the end of this year.”
Fitbit recorded one of the most important drops in the first quarter, as it declined from 4.1 percent in Q1 2021 to 2.7 percent in the same quarter of 2022.