14 DAY TRIAL // Everybody knows the iPhone 12 is selling like hotcakes, despite Apple remaining completely tight-lipped on everything, and new data shared today indicates the new model almost matches the performance of the iPhone 6.
Counterpoint Research claims Apple sold more than 100 million iPhone 12 units since launch, with the threshold actually reached in April this year.
“The series was able to achieve this feat in the seventh month after its launch, which is two months earlier than the iPhone 11 series and almost the same as the iPhone 6 series that helped Apple achieve its first volume super-cycle at the cusp of 4G transition. With the iPhone 12 series, Apple has achieved another volume super-cycle after six generations of iPhones and at the cusp of 5G transition,” Counterpoint explains.
iPhone customers willing to spend more
According to the new research, the Pro Max version is also selling better than in the case of the iPhone 11 lineup, so customers apparently are willing to spend more on the new models.
Counterpoint says the iPhone 12 Pro Max has been the highest-selling device in the United States since December, despite its rather hefty price.
“There has also been a shift in model preferences between the iPhone 11 and iPhone 12 series. Consumers preferred the highest version of the iPhone 12 series during the first seven months after the series’ launch. The share of the Pro Max version in the iPhone 12 series sales was 29%, compared to the 25% for the same model of the iPhone 11 series. This is also one of the reasons for the iPhone 12 series grossing 22% more revenue than the iPhone 11 series in the first seven months of its launch,” the company says.
As per Apple’s approach, the company doesn’t share any specifics on iPhone 12 sales.