14 DAY TRIAL // Tablet sales scored a minor increase of just 0.3 percent in the fourth quarter of 2022, but this isn’t necessarily a surprise given the demand was already showing signs of slowdowns during the whole year anyway.
The most notable bit in the fourth quarter, however, is the performance of Apple’s iPad, which accounted for nearly 50 percent of all tablet sales in the world.
IDC data shows that Apple sold 49.2 percent of the tablets the planet bought in the quarter, up from 38.3 percent in the same quarter of the previous year.
If you want to put this into numbers, then Apple sold 22.5 million tablets, whereas number 2 Samsung shipped just 7.7 units. The South Korean company still managed to post a 7.1 percent year-over-year, but with a market share of just 16.8 percent, it’s still very far from leader Apple.
Amazon is the third company in the charts and the one that recorded the second biggest drop. Its sales went down 31.1 percent versus Q4 2021, so it shipped only 2.5 units in Q4 2022.
“For Amazon, even though the fourth quarter is generally its best shipment quarter, two Prime Day sales in the year and the overall softness in the demand led to reduced shipments in the quarter. Lenovo and Huawei finished the quarter in a statistical tie* for the fourth position. Lenovo's shipments have been in decline due to several commercial projects coming to an end. Huawei's increased focus on marketing large screen tablets in their main geographic market, China (PRC), is paying off and they've managed to remain in the top 5 despite many hurdles,” IDC says.
Lenovo was the company posting the biggest decline during the quarter, as its sales went down 49.8 percent, with only 2.3 million tablets shipped in Q4.