14 DAY TRIAL // Apple has launched a new campaign in an attempt to convince Android users to jump ship and get an iPhone, and this time the company is doing the whole thing by putting the full focus on its device.
Specifically, Cupertino is no longer concentrating on providing all the details on the transition from Android to iOS, but on the differences between the two platforms, obviously by putting the iPhone in a good light.
The new site is called “Switch” and is titled “Life is easier on iPhone,” with Apple explaining that it all “starts as soon as you turn it on.”
“Is the camera as good as they say?”
The company then goes on to explain that switching from Android to iOS is not at all difficult given the automatic solutions that it has developed, but also to highlight some of the key capabilities of the iPhone, such as the camera.
“Is the camera as good as they say?” Apple asks in one of the sections. “More pictures are taken on iPhone than any other camera in the world. We design the hardware and software together using second-to-none technology, so you can shoot amazing photos and videos in modes like Slo-Mo, Portrait, Time-Lapse, and more. iPhone also has cool features like Memories, which automatically compiles your favorite moments into a movie.”
Of course, Apple doesn’t miss the occasion to explain that the iPhone is so fast because it uses chips that are developed in-house, while also emphasizing that it’s much easier to use thanks to the fact that the “core of everything Apple” is to make its products user-friendly.
Cupertino is also using the San Bernardino iPhone saga with a marketing purpose this time, saying on the website that Apple is very committed to user privacy and all the information stored on an iPhone is encrypted and protected.
Videos that Apple has also published detail the easy transition from Android to iOS, discussing the Move to iOS app and highlighting some of the key features of the iPhone as compared to its Android rivals.
