14 DAY TRIAL // Apple's VP of product marketing is saying that gaming on the iPhone and iPad is finally catching up to consoles, and thinks that the distance between these vastly different platforms is getting shorter.
Apple is always ready to make grand claims about their products, especially when it comes to new features that are already available on other devices. Now, Apple's VP of product marketing is saying that their phones are getting closer to consoles.
From his position of VP of marketing, getting yourself in the same boat with consoles sounds like a great soundbite, but that's not exactly true. And let’s not forget that Apple is also saying that their iPad is just as powerful as a regular PC, although that does make them seem consistent. In fact, what's even a PC?
Are they even close?
In a recent interview with TechCrunch, Apple’s Greg Joswiak said that current consoles games are landing in iOS, more specifically Fortnite and PlayerUnknown's Battlegrounds. Leaving aside the fact that it’s a sample of two titles, those two games are not even close in quality or execution to their console counterparts.
Joswiak is saying that “They’re bringing the current generation of console games to iOS. Every year we are able to amp up the tech that we bring to developers. Before the industry knew it, we were blowing people away. The full gameplay of these titles has woken a lot of people up.”
While the launch of Fortnite and PlayerUnknown's Battlegrounds on mobile platforms, with cross-play, is important, we can’t go as far to say that mobiles are catching up. It would mean that the rest of the world is standing still, waiting for mobiles to catch up.
It’s true that the mobile platforms have advanced a great deal in the past few years, but neither Apple nor Google are anywhere close to reaching the same quality as the consoles or the PC.
You can check the comparison between Xbox One X and iPhone X in Fornite, which was put together by Digital Foundry.
