14 DAY TRIAL // Despite signs that Apple is aiming for the sky with the 2018 iPhone lineup, which is supposed to help the company touch the $1 trillion market cap, a new report today reveals that the firm actually ordered fewer units of the new generation as compared to its predecessor.
Nikkei writes that orders have been lowered by as much as 20 percent for the iPhone trio due in September. A total of 100 million units were ordered last year when Apple was working on the iPhone X, iPhone 8, and iPhone 8 Plus, so the company dropped to 80 million units for the 2018 generation.
This year, Apple is expected to unveil three different iPhone models, one of which was supposed to sell better than the others and specifically contribute to the super-cycle that Apple anticipates.
The new lineup could include a 5.8-inch model that would serve as a direct successor to the iPhone X, as well as a larger 6.5-inch Plus-sized sibling. Both these devices would come with an OLED panel and boast features similar to the iPhone X.
Cheaper iPhone
At the same time, Cupertino is also believed to be working on a more affordable iPhone with a 6.1-inch LCD panel. In order to make it the best-selling version of the 2018 lineup, Apple turned to several cost-cutting measures, which in turn are supposed to keep the price down.
For instance, it’s likely that this model would come without a dual-camera system and 3D Touch, but instead embrace new-generation features like Face ID and edge-to-edge display. This particular model was supposed to account for more than half of all iPhone sales generated by the 2018 series.
It goes without saying that today’s report shouldn’t be taken for granted, especially because similar information pointing to weak iPhone X sales also surfaced earlier this year, only for Apple to reveal strong results and prove they were not accurate.