14 DAY TRIAL // The annual American Customer Satisfaction Index (ACSI) reveals that Apple’s iPhone SE received the highest customer satisfaction score of 87, followed closely by the Galaxy S6 edge+ and the iPhone 7 Plus with a score of 86 each.
The index includes other smartphone models too, mostly manufactured by Apple and Samsung, while the Moto G and LG G4 are featured at the bottom of the index with scores of 75 and 73, respectively, out of the maximum of 100 points.
The results are based on interviews with 36,194 customers from the US, conducted between May 2016 and April 2017. Therefore, the latest Galaxy S8 model isn’t included in the index, nor are other smartphones which were released this month. The ACSI has a cause-and-effect economic model which analyzes collected data and grants points to each smartphone model depending on customer satisfaction.
Apple and Samsung phones dominate the index
Out of 23 smartphones, 21 belong to Apple and Samsung, which is another confirmation that the two smartphone makers are at the top in the US market. The Managing Director at ACSI states that the general trend in the smartphone market has shifted towards larger displays in the past few years, but it seems that consumers are still holding on to devices with a smaller screen.
Indeed, the iPhone SE features a display size of 4 inches, while the Galaxy S6 edge+, which follows in the index, has a screen size of 5.7 inches. The iPhone 7 Plus is one of the largest iPhone models with a display size of 5.5 inches.
The iPhone SE has been quite popular on the market, since it’s somehow an upgrade to the iPhone 5s, packing powerful specs in a smaller form. The device was launched in March 2016 with a starting price of $399, much lower compared to other iPhones. Apple didn’t release a successor to the iPhone SE this year, as the Cupertino-based company is focusing on its OLED iPhone 8 and the iPhone 7s and iPhone 7s Plus, set to be announced in September this year.
