14 DAY TRIAL // If you haven't been keeping an eye on the smartphone market lately, you should know that even though Apple was late at the large-screened smartphone party, it appears that it stole the other manufacturers' thunder, and it's now the one sowing the rewards.
The latest market share analysis from IDC for the second quarter of the 2015 fiscal year stands as a witness, with Samsung following a not that steep down spiral from 24.8% to 21.4% which, compared to Apple's increase in market share from 11.6% to 13.9% coupled with its strong 35% year over year growth, puts it in a tight corner.
Given the fact that Samsung is definitely Apple's direct competitor in the smartphone market, the South Korean company's financial contraction is a signal that by releasing their larger and more powerful new iPhones, the guys from Cupertino have designed the ultimate weapon for increasing their market share with a precise shot at Samsung's customer base.
Apple's iPhone 6 and iPhone 6 Plus, the main drive behind 2015 growth
Some would say that it isn't quite right and that Apple is not the one leading in the market share department (the USA or worldwide), but what they might be missing is the fact that Samsung has been experiencing a clear decline after the release of the iPhone 6 and 6 Plus.
Moreover, as a quite indicative signal that Samsung felt the heat after the release of the new iPhone models, it first tried to cancel it out by releasing the Galaxy S6 at the middle of April, and it also tried to beat Apple to the punch by releasing the S6 Edge+ and the Samsung Galaxy Note 5 phablet, its newest flagship devices, in August, only four months later.
Nevertheless, regardless of the amount of effort put into strengthening their position on their smartphone market, Samsung has experienced a drastic fall in market value for five months in a row, with a $44 billion (€39.5 billion) loss between April and August as reported by Patently Apple.
iPhone 6S is the next step in Apple's trial at winning the smartphone race
According to the same report, the most probable cause of Samsung's market value drop are the Galaxy S6 series of devices which, unfortunately for the South Korean company, have not been very well received by their customers.
As a direct consequence, Apple and a slew of Chinese manufacturers, have been able to attract large amounts of Samsung users into their own user base, a simple and straightforward way to increase one's market share.
Unfortunately for Samsung, the likely release of Apple's new iPhone 6S is just around the corner, and this will most probably translate into yet another boost to the Cupertino company's profits and market value.
