14 DAY TRIAL // Apple’s all-new iPhone 14 Plus isn’t necessarily enjoying strong sales, and while the Cupertino-based tech giant isn’t sharing any information on the market performance of its devices, people familiar with the matter claim this is totally the case.
The latest report from The Information indicates that Apple has decided to suspend the production of the iPhone 14 Plus completely, while also requesting some suppliers to reduce the production for components substantially.
The decision comes as the Cupertino-based firm is looking into its strategy, especially as the demand for the device remains low.
Interestingly, the limited success of the larger iPhone 14 isn’t seen as a reason to kill off the device completely. Instead, Apple still wants to launch an iPhone 15 Plus as part of the 2023 lineup.
Apple has obviously remained completely tight-lipped on everything related to the iPhone 14 Plus, but the company has repeatedly praised the device for its larger screen and the bigger battery.
“iPhone 14 Plus brings the larger 6.7-inch display and the best battery life ever on an iPhone to more people,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing, last month when Apple announced the device.
“This is a great option for customers who want a much larger screen in a light and durable aluminum design with big enhancements to all cameras, excellent performance, essential safety capabilities, and 5G. Whether a customer is upgrading to a new iPhone or trying iPhone for the first time, iPhone 14 Plus is a huge upgrade and an unbeatable choice.”
Needless to say, getting your hands on an iPhone 14 Plus isn’t necessarily hard these days given the demand is rather low, with most stores and retailers already having the device in stock. The same for the iPhone 14, as the Pro models appear to be the big stars of the show.