14 DAY TRIAL // Apple has fired a company engineer whose daughter recorded a hands-on video of his iPhone X and posted it on YouTube before the start of the pre-order program earlier this week.
The clip published by Brooke Amelia Peterson went viral the last weekend and was taken down at the request of Apple itself before being re-uploaded shortly after that both on YouTube and on other video sharing sites.
Peterson explains in a new video that Apple has indeed contacted her to remove the video, and despite complying, the company still decided to let her father go for “breaking a rule.”
“About a month ago I went to visit my parents in Northern California, and we went out to dinner to the Apple cafeteria. My dad was a privileged engineer who worked on the iPhone X, and he had one,” she says in a new video announcing Apple’s decision (and which you can find embedded below along with the original clip).
“After Apple released their keynote, after plenty of YouTubers posted YouTube videos, hands-on iPhone X videos, I made a YouTube video about the iPhone X. Dad showed me his phone, and I was filming it in the Apple cafeteria for fun because I love making YouTube videos,” she continues.
“They just have no tolerance”
“This little innocent video was just supposed to a fun memory of me and my family. Apple asked me to take it down, and I took it down right when they asked me to because I respect Apple. I had no idea that this was a violation. He [the father] takes full responsibility for letting me film his iPhone X. Apple let him go. At the end of the day when you work for Apple, it doesn’t matter how good of a person you are if you break a rule they just have no tolerance.”
Peterson goes on to explain that neither she or her father are upset after Apple’s decision because they do understand it was a violation of the company’s rules, and she admits she’ll continue buying Apple products in the future despite this incident.
Apple hasn’t obviously commented on this case because the firm never discusses its internal policies, but the whole decision was mostly based on the fact that absolutely all the other hands-on iPhone X videos posted on YouTube were shot at the company’s September 12 media event and recorded in a controlled environment.
Most likely, every engineer who received an iPhone X ahead of the launch signed an NDA to make sure no details are leaked to the web, so the company probably considered Peterson’s hands-on video a leak per se that violated the said agreement.
