Company likely to miss expectations, analysts say

Apr 18, 2019 08:34 GMT  ·  By

Apple is expected to announce dropping iPhone sales later this month as part of the company’s reports concerning its Q2 FY19 earnings.

Media research firm OTR Global said in a note published by Street Insider that Apple sold between 37 million to 42 million iPhone units, whereas the original estimation was between 40 million and 45 million units.

The numbers were obtained from executives working for 18 Asian suppliers, and it seems that the drop was caused by lower demand for the iPhone XS and iPhone XR.

Apple no longer reveals how many iPhone units it ships every quarter, but the company originally said revenue would total between $55 billion and $59 billion.

However, as compared to the same quarter a year ago, Apple’s iPhone shipments are likely to decline significantly. The company sold 52.2 million iPhones in the second quarter of 2018, while its revenue totaled $61.1 billion.

iPhone XR selling well

Meanwhile, data offered by Kantar reveals a strong performance of the iPhone XR in Europe, and this model even topped smartphone sales in the United Kingdom.

“iPhone XR was a strong performer for Apple this quarter, outselling the combined iPhone XS and iPhone XS Max in Europe and claiming the title of the best-selling model in Great Britain,” Dominic Sunnebo, Global Director for Kantar, said.

In the United States, iPhone XR accounted for 10 percent of all smartphones sold in the country in the three months ending March 2019.

“As smartphone prices rise rapidly, iPhone XR provides Apple with a way to keep its customers with older models continuing to upgrade regularly, and less tempted by the competition,” the Kantar official explained.

Apple is projected to unveil its quarterly earnings on April 30, but without specifics no longer shared on iPhone sales, we’ll never know exactly how many units the company shipped.