14 DAY TRIAL // Apple took the wraps off the new iPhone SE earlier this month, and the device is already up for grabs both online and from the Apple Store.
But as it turns out, the device isn’t exactly the hit Apple expected it to become, as the iPhone SE continues to be in stock pretty much everywhere.
Analysts see this as living proof the iPhone SE demand is rather weak, and a report from Nikkei citing people familiar with the matter claims Apple has already reduced the production of this particular model.
Apple plans to make some 20 percent fewer iPhone SE models next quarter, according to the report, all because the current demand for this model isn’t as high as the company expected.
Based on the iPhone 8
Apple reducing the production of the new iPhone SE isn’t necessarily surprising. Despite being equipped with 5G support, a new chip, and improved cameras, the iPhone SE retains the outdated look of its predecessor, which in its turn is based on the very-old iPhone 8.
In other words, despite being a 2022 device, the iPhone SE still looks like a smartphone introduced back in 2017. It doesn’t come with Face ID but features Touch ID integrated into the Home button. It’s the last iPhone to still sport Touch ID and use a 4.7-inch LCD screen.
Most likely, those in search of a small iPhone see little to no reason to get the new iPhone SE, especially due to the outdated design. Apple has also made the device a little bit more expensive, so it now starts at $429 in the United States.
For comparison, the iPhone 13 mini, a device that’s projected to be ditched later this year in favor of a larger model, can be purchased in Apple’s home market from $699.