14 DAY TRIAL // We’re only a few days away from the moment Apple ships the first iPhone X to customers, and reports from people close to the matter seem to point to super-constrained supply, which basically translates to only a few units becoming available for buyers in the first weeks.
Apple hasn’t said a single thing about any potential delay of the iPhone X or a limited supply, and in fact, the company has even tried to boost the enthusiasm around the anniversary device on several occasions.
When asked in an interview with BuzzFeed about the possibility of the iPhone X hitting the market in very limited numbers, Apple CEO Tim Cook remained rather vague, though he indeed suggested that a constrained supply is possible in the first days on the market.
“The iPhone X really sets the tone for the next decade in technology, it has a lot of new technology in it,” Tim Cook said commenting on the way the iPhone X is going to impact the world. “We’ll see what happens. We’ll be working as hard as possible to make as many as possible,” he continued when discussing the limited supply that might impact early availability.
More units to reach the market by the end of the year
Rumor has it that only around 3 million units would be released in early November, mostly as a result of struggles with the production, in its turn impacted by very low yield rates. Analysts estimate the iPhone X production to increase in November, and this translates to substantially increased supply in December and January.
Apple is expected to align production with demand in early 2018 and then set a new sales record with the iPhone X, though several analysts have already expressed their skepticism regarding the market performance given the supply issues.
The iPhone X will go up on pre-order on Friday, while the first units will be shipped on Monday. Pricing starts at $999 for the 64GB storage version and jumps to $1,149 for the 256GB model.
