14 DAY TRIAL // Apple’s CEO Tim Cook said last week that PCs were no longer appealing to buyers across the world because they were replaced with hybrids such as the iPad Pro, which can perform the best of more different devices, in this case, tablets and laptops.
But in a new statement, Cook now explains that, when he said that, he actually referred to Windows PCs, as he didn’t consider Macs to be traditional PCs.
“We don’t regard Macs and PCs to be the same,” he is quoted as saying by Independent.
MacBooks and iPads closer together
While Tim Cook claims that Apple isn’t interested in building a hybrid that would mix MacBooks and iPads, in the same way Microsoft did with the Surface Book (which is both a laptop and a tablet), the CEO explains that the gap between MacBooks and iPads is not as big as some might be tempted to believe.
“It’s true that the difference between the X86 [personal computer] and the A-series [Apple iPad architecture] is much less than it’s ever been,” he continues. “That said, what we’ve tried to do is to recognise that people use both iOS and Mac devices. So we’ve taken certain features and made them more seamless across the devices. So with things like Handoff we just made it really simple to work on one of our products and pick it up and work on the next product.”
For the moment, sales of Windows PCs aren’t going exactly as planned, but Windows continues to remain the platform of choice for more than 90 percent of the world’s computers.
Analyst firm Gartner has announced PC shipments totaled 73.7 million units in the third quarter of 2015, which is a 7.7 percent decline as compared to the same period of the previous year. Sales, however, are expected to increase in the remaining months of 2015 thanks to the holiday shopping season, but also to the arrival of Windows 10, which is believed will convince more buyers to get new computers.