14 DAY TRIAL // Apple is projected to take the wraps off a new iPhone generation sometime soon, and people familiar with the matter said on several occasions that this year’s models would arrive later than usual because of a reason that makes perfect sense.
Because of the global health issue that both Apple and its partners have struggled to deal with, the early planning of the new iPhone generation was completed slower than anticipated, and this pushed back the whole process by a few weeks.
In other words, while new iPhones are typically launched in the first weeks of September, the iPhone 12 could go live in October, with sales to kick off in November.
At least as successful as iPhone 11
The delay is obviously the result of this health problem, and needless to say, analysts also expect sales of the iPhone 12 to be impacted. Apple, on the other hand, doesn’t see a problem that people might not be able to experience the iPhone 12 just the way they did with the previous models, so the company has reportedly ordered suppliers to build no less than 75 million units.
In other words, this is exactly the number of iPhones that Apple ordered last year, so theoretically, Apple expects the iPhone 12 to sell at least as good as the iPhone 11.
What’s even more interesting is that there are no estimates that shipments could go as high as 80 million units, so Apple could actually ask suppliers to produce more iPhones if the demand is strong.
Needless to say, this is super-good news for Apple, especially because the new-generation models could be more expensive than the devices they replace. The addition of 5G is likely to produce a more or less substantial price increase, and Apple is looking into all sorts of ideas to keep the price low, including removing the charger from the box.