14 DAY TRIAL // Alcatel has been quite successful in North America after launching its lineup of OneTouch smartphones, but in order to strengthen its presence in this market the company needs a little bit more.
In this regard, Alcatel announced a partnership with soccer team LA Galaxy, as well as SubHub Center, which will give the former promotional and experience rights to one LA Galaxy player, but also on-site and in-market fan engagement in the Los Angeles market.
According to Alcatel, details about the promotional and experience right to an LA Galaxy player will be announced sometime in 2016.
“The opportunity to partner with the LA Galaxy – our home MLS club – with such a legendary history, is very exciting as we continue to strengthen and grow our brand here in North America,” said Steve Cistulli, senior vice president & general manager of North America for Alcatel OneTouch.
The fifth largest mobile phone manufacturer in North America, Alcatel, will be investing in the five-time MLS Cup champions, LA Galaxy, and their home stadium, SubHub Center, thus becoming the official smartphone and tablet partner for both the team and the sports stadium.
Financial details of the partnership were not disclosed
Alcatel has also confirmed that the new partnership will focus specifically on pre-game fan experiences, in-game fan engagement, social media and digital campaigns, in-game brand advertising, in-market promotions and community engagement.
“We are excited to partner with ALCATEL ONETOUCH in an effort to further engage fans of the LA Galaxy and fans of soccer in North America. This strategic partnership allows for us to utilize Alcatel OneTouch as we drive social and digital engagement across multiple platforms,” said LA Galaxy President Chris Klein.
That being said, fans of LA Galaxy should expect to be able to experience Alcatel OneTouch's technology hands-on, including the chance to win special prize packages through in-game and social media promos, beginning with the upcoming August 23rd LA Galaxy game against New York City FC.