14 DAY TRIAL // Microsoft has updated an application designed to streamline advertising campaign management for users of its adCenter service. A refreshed version of Microsoft adCenter Desktop Beta desktop application is currently available for download, bringing to the table a variety of fixes, reported by customers that have been testing previous versions of the app. Customers can, of course, continue to administer their Microsoft adCenter accounts online, however, there are scenarios in which the desktop application will provide functionality set up to simplify management. For example, via adCenter Desktop Beta, campaigns can be managed in offline scenarios and subsequently uploaded online.
The latest version of adCenter Desktop Beta, namely Build 7.1.032210.100, offers support for Windows 7 – 32-bit and 64-bit, Windows Vista SP1 – 32-bit and 64-bit, and Windows XP SP2 – 32-bit and 64-bit, and will work even on computers with modern hardware resources. Another plus for the desktop app is the fact that it allows customers to manage adCenter accounts in bulk, rather than individually.
“adCenter Desktop is a downloadable tool that can help you save time by managing your Microsoft® adCenter campaigns in an easy-to-use self-serve desktop application that lets you edit campaigns offline and then publish changes at your convenience when back online. You can utilize adCenter Desktop to manage the characteristics of your campaigns in a bulk fashion down from the campaign level down to the individual ad level. adCenter Desktop is built with a look and feel similar to that of the Microsoft Office user interface, so you can experience a quick ramp-up and publish changes to adCenter with a simple Web upload when you are ready,” Microsoft stated.
Microsoft has provided a list with bug fixes introduced by 7.1.032210.100:
“- Performance stats for Ads not populating; - Stats Updated Time Incorrect; - Download Statistics shows inaccurate data at KW-level; - Performance Statistics does not match UI; - Unable to get and show ad statistic on Text Ad tab even though there were impressions for the ads and ads are still active; - Show better error message for non-approved adult ads keywords; - Upon Launch of app it crashes with reference to CLR20r3; - AVG CPC isn't populated for Keywords; - Bulk match type change has no effect if all 3 match types are present; - Copyright is still @ 2009 in FR; - Copyright year needs to be updated from both splash page and about dialog; - Desktop crashes on launch; - Use Advanced filter by conversion number under keyword tab doesn't work (Account statistics has been properly downloaded); - Change Manager pane column heading ‘Editorial status’ to ‘Validation state;’ - Expose About dialog on Ribbon Help drop down; - Enable match type drop down on multi-select; - Installer: FR notification messages are ANSI encoded instead of UTF8; - Negative keywords migration causes data loss; - Refresh Statistics after BI Download Completes; - string ‘Downloading application files...’ is in English on ‘Microsoft AdCenter Desktop Setup’ dialog during FR client install; - Support: Add support diagnosticstool; - Supportability: Change text on support button; - Text Ad BI data discrepancy; - Unable to click into the ‘Exclusions’ portion of ACD, when using German OS version of Vista,XP, or 7; - Unable to use advanced search in ACD to sort Avg. position with a value of ‘Is less than’ or ‘Is less than or equal to’ on Keyword tab; - Updater: Build in ability to review what's new before updating; - About dialog should be accessible even if user is not logged in.”