14 DAY TRIAL // The online video sharing service YouTube is now aiming to bring music lovers on their page after the parent company Google hired Michele Ktel, an ex-radio broadcaster. Basically, Ktel's goal will be based on music content, the new employee planning to create several YouTube channels to allow a better organization of the music videos. As far I can see, Michele Ktel created only one YouTube channel, codenamed YouTunes, inspired by the famous multimedia application designed by Apple. "The official YouTube channel that features unsigned artists and acts that are part of the YouTube community. Pick up a guitar, sit down at the piano, start crooning (or screaming) into the microphone and send us a link to your video clip!" it is mentioned in the description of the channel.
"I'll be on a perpetual hunt for good sights and sounds while reaching out to the talented musicians on the site (signed and unsigned). I'll be working hard to make sure that YouTube is the music destination you expect it to be, and I'll be launching a few new channels to make it even easier for music fans to track down their favorite videos and discover new ones (with plans to include a few highly original sock-monkey serenades). Think of me as the one-stop-record-shop for YouTube's music community," Michele Ktel said.
It looks like the parent company Google is now focused on new employments as YouTube gets a lot of new employees to help it reach its goals. Some time ago, the search giant hired one of the most active ordinary members as its Community Advocate, giving him the chance to work along with the company's experts. Now, Google makes an important step towards the music video market because this new employee will help the search giant improve its audio side and attract a different segment of users.